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Brown Machine Group retools branding, website

Issue: June 2018

Thermoforming equipment maker Brown Machine Group, Beaverton, Mich., has retooled its brand identity and website, officials announced during a press conference on May 9.

The company’s goal is to have a master brand, with each brand within its portfolio keeping its individual logo, officials said. The Brown group includes Brown and Lyle thermoforming machines and equipment; NAS automation systems; EPCO machine remanufacturing; and a newly expanding tooling operation, which came with the acquisition of Freeman tooling earlier this year.

“There are no plans of going away from the brands or the logos,” said Bob Gordert, director of sales for Brown Machine Group. “We want to give our customers a single shop.”

The new website also has an online parts store, which can be found at www.brownmachinegroup.com.